THE BLUEPRINT
Building a Blockbuster Brand
Lisa Morales Cook, Senior VP of Branding Planning, Fahlgren Mortine
Learn from Fahlgren Mortine’s architect for brand planning as she defines branding and why it’s important to the success of your organization. Lisa outlines how to define, build and protect your brand as well as when to refine or retire a brand. Whether you’re a sole proprietor, small or mid-sized business or large corporation, you’re bound to walk away with strategies to better communicate your value proposition and enhance your position in the market place.
How to Think Like an Entrepreneur
Bill Rancic, Author, Real Estate Developer and Restauranteur
The first ever winner of the NBC hit show “The Apprentice,” Bill Rancic joins us to share his secrets on how to think like an entrepreneur. From running a multi-million dollar company to developing real estate and a thriving restaurant in Chicago, Bill is the definition of a true entrepreneur. Today, he speaks to businesses and organizations around the world about how to succeed in business and the ups and downs he has encountered on his road to success.
Arrangements for the appearance of Bill Rancic made through BigSpeak, Inc., Santa Barbara, CA www.bigspeak.com.
SPONSORED BY:
Seven Strategies for Getting Innovation Right in a Challenging Economy
Seth Kahan, Executive Advisor, Author, Visionary Leadership
Innovation is essential to growth, especially in a challenging economy. Ideation isn’t the challenge and a willingness to fail isn’t enough. Artful execution is the key. Effective leaders know how to systematically and consistently advance new market offerings that do well, and generate the momentum their customers appreciate. Seth identifies the techniques, strategies and tactics that enable leaders to innovate successfully, time after time. -
Sponsored by The Business Backer
The Impact of Emotional Intelligence
Tony Gay, Founder & CEO, Business Leadership Solutions
Explore the power of emotional intelligence – the ability to perceive, control and evaluate emotions – and the impact it can have on your professional success. Tony outlines how fear, duty, achievement and integrity shape our decisions and interactions with others and how understanding our own emotions can help us more effectively lead others. Discover the building blocks necessary for creating a high performing team or organization in this engaging session.
Emerging Issues Panel Scott D. Wiley, CAE, President & CEO, The Ohio Society of CPAs, leads a fast-paced, lively discussion on emerging issues and trends. Featured panelists,
Matthew Dolan, Midwest staff reporter for the
Wall Street Journal, and
John Sydnor, SVP of Venture Acceleration and Strategic Initiatives with Rev1 Ventures, and
Dawn Larzelere, Director of the Governor's Office of Workforce Transformation, offer their insights on the news and trends that are shaping the business climate in Ohio.
THE MASTERS
Bill Rancic, Author, Real Estate Developer and Restauranteur
Bill hasn’t slowed down much since winning the first season of NBC’s breakthrough program “The Apprentice.” After working for Donald Trump for two years, this New York Times best-selling author has gone on to build a multi-million dollar real estate enterprise and thriving Chicago restaurant. Bill is one of the most sought after motivational speakers on the subjects of entrepreneurship and business.
PRESENTED BY: Business Leadership Solutions
Lisa Morales Cook, Senior VP, Brand Planning, Fahlgren Mortine
Lisa leads Fahlgren Mortine’s Brand Planning practice, a centralized offer of market research, brand strategy and market strategy for the agency’s diverse client portfolio. In a career spanning more than twenty-five years as a strategist, researcher, and thought leader, Lisa has worked on five continents, in forty industry sectors, with hundreds of brands, including Amana, Best Buy, Liz Claiborne, OhioHealth, Wal-Mart, and many others.
Seth Kahan, Executive Advisor, Author, Visionary Leadership
Seth Kahan is an innovation expert who works with leaders to retool their organizations for growth. He has advised over 100 CEOs and worked with some of the world’s leading organizations, including the World Bank, the Peace Corps, and Royal Dutch Shell. A best-selling author, speaker and advisor, Seth writes regularly for both the
Washington Post newspaper and
Fast Company Magazine. Contact him through
VisionaryLeadership.com
Tony Gay, CEO & Founder of Business Leadership Solutions
Tony is the President and CEO of Business Leadership Solutions, Inc. a Cincinnati-based consulting firm focusing on high-performance leadership, team, and business development. Tony has successfully delivered results and measurable value to clients in many different environments. His experience ranges from leading soldiers in combat as a non-commissioned officer in the U.S. Army to launching a successful business and providing guidance to dozens more.
Scott D. Wiley, CAE, President & CEO of The Ohio Society of CPAs
Scott leads the strategic direction of The Ohio Society of CPAs, including the creation and delivery of innovative products and services that engage CPAs and support their professional development. Wiley also drives the Society’s advocacy initiatives aimed improving Ohio’s tax and business environment. He also serves as President of The Ohio CPA Foundation, which is engaged in activities to help ensure a strong CPA workforce in Ohio.
Matthew Dolan, Midwest Staff Reporter with The Wall Street Journal
Matthew writes about the Midwest section of the U.S. from
The Wall Street Journal’s Detroit bureau. His coverage area includes Michigan and Ohio and his topic areas include state politics, the economy, education, urban affairs and culture among others.
John Sydnor, SVP of Venture Acceleration & Strategic Initiatives for Rev1 Ventures
John creates the executive level connection between the senior leadership in the Columbus business community and Rev1's entrepreneurs and client companies. Through these connections, startups find first customers, strategic partners and potential board members.