Do this, not that in a PR crisis

Written on Oct 12, 2017

CPA Voice

When you commit some embarrassing public faux paus, your first instinct might be to hide. But companies who screw up publicly don’t have the same luxury.

“Not responding is the biggest mistake you can make, because then you set the tone for someone else to define you in the crisis,” said Hinda Mitchell, president of Inspire PR, in the September/October issue of CPA Voice.

And although you might think a PR crisis should only be handled by the communications team, consider the evolving role of CFOs as they branch outside the financial areas in their organization. Learning how to deal with situations like these is just another important part of leadership.

Read the story online now to learn the steps your company should take when dealing with a PR crisis.

Don’t miss this convenient, self-study CPE

Did you know that reading CPA Voice can help you satisfy your CPE requirement? No matter your location or the time of day – and even without the benefit of electricity – you can gain CPE credit with each issue.

Every edition includes a 12-question self-assessment exam covering content from that issue. Receive a grade of 75% or higher and you’ll earn one hour of CPE credit in specialized knowledge.

Best of all, you can take the exam when and where it’s convenient for you, either online or by mail. Exams remain available online – and may be completed for CPE – through the same month of the following year.

September/October 2017 Exam

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